Located in the centre of Gippsland, Victoria approximately 260 kilometres east of Melbourne, Sale is the gateway to East Victoria, the Gippsland Lakes, 90 Mile Beach, mountains and many other exciting tourist destinations.
Sale has a population of close to , projected to increase to over by the year 2021. Part of the Wellington Shire, Sale has a diverse industry including agriculture, retail & professional services, and companies including the Esso (Longford Gas Plant), Nylex Plastics Factory and the East Sale RAAF base.